Source: &

No longer a fad, a meat-free diet is now a growing preference among many individuals.

Catering to such audience, HAPPIEE!, a local homegrown brand by Growthwell Foods has come out with meat-free seafood and chicken selections featuring various products.

Made using naturally free of cholesterol konjac, this ingredient is low on calories, high in fibre, and help lower blood sugar levels.

All HAPPIEE! seafood range features konjac and items include HAPPIEE! Fishiee Sticks and HAPPIEE! Fishiee Patties, available in both supermarkets and restaurants.

The HAPPIEE! Prawniee and HAPPIEE! Squidiee, on the other hand, are exclusive products for use in restaurants. They present chefs with a broader spectrum for experimentation, leading to an array of dishes that are sure to excite and entice the palate.

At the same time, the HAPPIEE! chicken range, made using soy, has equally diverse offerings like HAPPIEE! Chickiee Nuggets and HAPPIEE! Chickiee Popcorn.

HAPPIEE! has collaborated with more than 20 restaurants (close to 50 individual outlets) in Singapore to reimagine their plant-based menus.

The new menus features seafood delights without compromising on taste, yet offering similar textures and mouthfuls as the real thing. Here are some of the highlights:


Surrey Hills Grocer
511 Upper Jurong Road, #01-01, Singapore 638366
Opening Hours: 10am – 9pm (Tues – Sun), Closed Mon

Missing Australia? You can journey to the West (near Joo Koon to be exact) to Surrey Hills Grocer.

This is an all-new homegrown grocer and one-stop lifestyle and dining destination bringing authentic Australian farm gate and gourmet experiences.

You can also find meat-free dishes here, from Fish Bites and Dill Tartar ($12), Popcorn Chicken and Chipotle Mayo ($14), to Meatless Aglio Olio ($26).

Start with the Fish Bites with Dill Tartar ($14) with HAPPIEE! Fishiee Sticks in which the ‘fish’ bites are seasoned with Rich Glen Olive Estate’s River salt from Yarrawonga, Victoria.

This is best dipped in their house-made dill tartar which is made of fresh dill from farm.

Their Popcorn Chicken with Chipotle Mayo ($14) is fully vegan, with the dip made from blend of herbs and nuts – with all the creaminess of mayo without the dairy.

Move on to their Meatless Aglio Olio ($26) included with HAPPIEE! Prawniee and Squidiee, with the flavours of the pasta anchored by the quality extra virgin olive oil.

The spaghetti is cooked-to-order in a house-blend herb stock, also simmered in a good amount of sliced and chopped garlic. A zest of farm fresh lemons and cherry tomatoes on vine complete the dish.

Bangkok Jam
Plaza Singapura #03-85, 68 Orchard Road, Singapore 238839
Opening Hours: 11:30am – 10:30pm (Mon – Sun)

Helmed by a dedicated Thai culinary team, Bangkok Jam’s menu presents a mixture of curated dishes refined over the years, as well as traditional classics from the world’s beloved cuisine.

They have outlets at Plaza Singapura (#03-85), Marina Square (#02-105B) and Great World (#02-127).

Their HAPPIEE! items include Fish Finger with Mayonnaise Sauce ($13.80), Crispy Chicken with Sweet and Sour Sauce ($14.80), Steamed Squid in Chilli and Lime Dressing ($15.80), Green Curry Seafood ($14.80) and Clear Tom Yum Soup with Prawns ($12.80).

Go for the Steamed Squid in Chilli and Lime Dressing ($15.80) featuring HAPPIEE! Squidiee. Made from Konnyaku, or better known as Konjac, the ingredient is known for being high in fibre, low in calories, aids in reducing cholesterol level as well as controlling sugar levels in diabetics.

Paired together with Bangkok Jam’s crowd favourite sauce, Chilli and Lime Dressing, get ready to savour into this dish on a healthier note.

Ahimsa Cafe
1 Lower Kent Ridge Rd, #01-01 One@KentRidge, Singapore 119082
Opening Hours: 7:30am – 7:30pm (Mon – Thu), 7:30am – 6pm (Fri), Closed Sat, Sun

Ahimsa Cafe, true to its name, is all about sustainability. Low on waste and high on flavours, the café’s menu is an extensive list of plant-based goodness.

Among their newer initiative is Fishy Business (2 tacos for $11), a part of their Vegan Taco Tuesday & Thursday special menu.

Giving “meat” to the authentic-tasting plant-based fish tacos is HAPPIEE! Fishiee Sticks, wrapped in corn tortillas. Condiments that add freshness to this creation include tangy aioli, coleslaw, crunchy sweet onions, guacamole, and that much-loved sharpness from lime, a must for any fish dish.

Keeping up with the Mexican theme, the café also offers The Might Mexicana ($13.90) Fish Burrito. This features oodles of zesty ingredients wrapped up in a healthy spinach wrap.

At the centre of it all is the HAPPIEE! Fishiee Sticks. But you can also expect guacamole, exotic blue butterfly pea basmati rice, aioli, romaine lettuce, fresh mango salsa, tangy jalapenos, and spicy smoked corn.

Love Handle
8 Ann Siang Hill, Singapore 069788
Opening Hours: 11am – 10pm (Mon – Wed), 11am – 10:30pm (Thurs – Fri), 10am – 10:30pm (Sat), 10am – 6pm (Sun)

As “Asia’s 1st plant-based butcher,” Love Handle may be the trendsetter that takes the vegan and vegetarian world to a whole new level.

Like any conventional butcher, but different, Love Handle sells a variety of meat-free products packed with delightful flavours, providing customers with plenty of texture and taste options.

If not in the mood to cook, you are in luck because Love Handle is also a deli.

The Calamari ($8), served with Love Handle’s very own tartare sauce, is a recommended item here.

The dish consists of the flavourful HAPPIEE! Squidiee. Yes, deep-fried, konjac-based squid with soft and springy consistency, that make this ‘Calamari’ a favourite even among seafood lovers.

306 Lavender Street, Singapore 338813
Opening Hours: 10:30am – 9pm (Mon – Sun)

Sandwich shop REBEL serves an assorted collection of modern and traditional Vietnamese Banh Mi-inspired items to satisfy all tastes and preferences.

Its sister counterpart OBOY by REBEL focuses on health-conscious clients delivering meat-free sandwiches that caters to its growing number of vegan and vegetarian customers.

The Vegan Pesky ($9.90), for instance, includes the HAPPIEE! Fishiee Sticks. Additionally, the special tangy Rebel sauce, vegan mayo, fresh green coriander, and crunchy Asian slaw give the sandwich an individual temperament.

Another option you should try is the Vegan Po Boy ($9.90). For its preparation, the chefs take battered HAPPIEE! Prawniee and deep fry it until they are golden brown and crispy.

Placing the HAPPIEE! Prawniee in the sandwich, they then garnish it with Asian slaw, vegan mayo, coriander, and Sweet Thai Chili sauce. The latter, in particular, is spectacular, giving the sandwich a Thai-twist – sweet, savoury, tangy, and spicy taste simultaneously.

Happy to know that OBOY bakes its Banh Mi-style bread in-house, ensuring each sandwich is crispy yet soft to bite.

Sabio by the Sea, Tapas Bar & Grill
31 Ocean Way, Quayside Isle #01-02, Singapore 098375
Opening Hours: 5pm – 10:30pm (Mon – Thurs), 12pm – 11pm (Fri), 11:30am – 11pm (Sat), 11:30am – 10:30pm (Sun)

Among the first tapas bars in Singapore, Sabio was responsible for introducing the locals to the pleasingly casual nature of traditional Spanish tapas recipes.

Of course, adding to the restaurant’s charm is its dreamy waterside location. Overlooking the beautiful Sentosa Marina, it is the perfect culinary spot for a relaxed family lunch or a romantic dinner date.

Sabio’s meat-free menu showcases gastronomic harmony between varied ingredients, textures, and colours.

Their Vegan Paella de Pescado ($30 for small, $50 for large), cooked in a charcoal-fired Josper oven, has an appealing rustic taste, accentuated further by the inclusion of HAPPIEE! Prawniee and HAPPIEE! Squidiee.

Also worth trying is the Vegan Gambas Al Pil Pil ($16). A crackling recipe, the dish shines a spotlight on HAPPIEE! Prawniee, prepared in olive oil with garlic and Pimentos added as seasoning.

For seafood lovers, there are the Vegan Calamares a la Plancha ($13) which uses HAPPIEE! Squidiee; and Vegan Fish Fingers with Spanish Smoked Paprika ($12) made with HAPPIEE! Fishiee Sticks.

Holy Crab
13 Stamford Rd, #01-85 Arcade @ Capitol, Singapore 178905
Opening Hours: 11:30am – 9:30pm (Mon – Sun)

Holy Crab at the Capitol Singapore offers seafood dishes and local mainstays with a surprising twist by chef-owner Elton Seah.

While dining here, it is difficult to miss Chef Elton. He is more often than not walking the floor wearing his signature bright coloured chef’s uniform with hounds-tooth-designed pants.

As for the menu at Holy Crab, expect an expansive line-up of starters, soups, mains, hot stone pots, vegetable dishes, noodles, rice, and desserts.

Adding to the above menu items is a range of recently-launched meat-free recipes such as the See-Food Hot Stone Toufu ($28) and Sweet & Sour Chicken ($28), served with balsamic glaze and rambutans.

However, among the unmissable is the Sandy Beach Satay BeeHoon ($16).

The Holy Crab version of the hearty and uplifting traditional Singaporean preparation is nuttier than usual and tends to have an alluringly Moorish quality.

The nuttiness in the dish comes from frying HAPPIEE! Prawniee and HAPPIEE! Squidiee with dan-dan sauce.

Interestingly, the chef chars the bee hoon before braising it with the sauce, giving the dish a splendid ‘wok-hei’ that pleasantly lingers in the mouth for a while.

28 Bali Lane Singapore 189864
Opening Hours: 11:30am – 3pm, 5:30pm – 10pm (Mon – Fri), 11:30am – 10pm (Sat – Sun)

Gourmands wanting to relish a contemporary version of rustic Italian classics will find the Halal-certified Squisito to their liking.

The restaurant is particularly proud of its delectable Italian presentations, capturing the essence of the cuisine while giving it a trademark Singaporean personality.

Squisito’s mouth-wateringly good Vegan Seafood Marinara ($21) might be simple but is a wholesome recipe.

The spaghetti in tomato sauce comes with large chunks of HAPPIEE! Prawniee and HAPPIEE! Squidiee.

And if it is quintessential British food you desire, try the Fish n Chips ($10) incorporating HAPPIEE! Fishiee Sticks and fries.

Ola Beach Club
46 Siloso Beach Walk Singapore 099005
Opening Hours: 10am – 9pm (Mon – Thurs), 10am – 10pm (Fri), 9am – 10pm (Sat), 9am – 9pm (Sun)

Named “Ola” – Hawaiian for life, health, and well-being, Ola Beach Club is where you relax, recharge, and regain your zest for life.

This lifestyle beach paradise transforms from a bright and sunny venue during the day to a gorgeous romantic destination at night.

Bask in the sun as you lounge overlooking the lagoon, or dip in the pool before feasting over Hawaiian-inspired dishes – now with plant-based options.

When close to the water, seafood is the name of the game, and nothing beats the simple charm of a yummy Fishiee Wrap ($22) featuring HAPPIEE! Fishiee Sticks.

Go with the Crabbiee Burger ($25) for something more substantial and filling; or vibrant-looking Squidiee Bowl ($22) that includes HAPPIEE! Squidiee, quinoa, and guacamole.

Ola Beach Club’s Prawniee & Squidiee Pasta ($18) is a must for fusion-food lovers. The dish comprises HAPPIEE! Prawniee and Squidiee, tossed in a creamy and aromatic laksa sauce, promising robust flavours in every bite.

168 Punggol Field, #B1-05 Punggol Plaza, Singapore 820168
Opening Hours: 11am – 9:30pm (Mon – Thurs), 11am – 10pm (Fri), 10:30am – 10pm (Sat), 10:30am – 9:30pm (Sun)

BBBURGERS is the ONLY Korean Smashed Burgerbrand in Singapore found at Punggol.

Imagine Korean-style burgers with various fillings paired with fresh leafy greens with nuances of house made pickles all in their signature toasted brioche buns, complete with house-made dressings.

The team is constantly rethinking how Korean burgers are and should feel like with an homage to traditional Korean foods – like kimchi, king oyster mushrooms and pickled radish.

For meat-free options, you can go for the Fishless Six ($17), Fishless Fingers ($9), and Honey Seafood Tempura ($9).

The signature Fishless Six ($18) Burger includes HAPPIEE! Fishiee Sticks, grilled cheddar, pickled radish, spread with housemade tartar sauce sandwiched between soft wholemeal buns.


For a full list of restaurants offering HAPPIEE! dishes, head over to

* This entry is brought to you in partnership with Growthwell Foods.